Prevue Interactive, TV Guide Interactive
(1990-1994)
Prevue Interactive invented the first interactive program guide to enable television viewers to navigate the expansion from 50 to 500 channels due to digital compression. The Company developed a proprietary set-top box and customized data feeds and launched in cable markets throughout the US. It eventually gained competitive advantage through proprietary integrations with third party set-top box manufacturers such as Motorola, Scientific Atlanta, among others. The company merged with United Video Satellite Group as part of an IPO. Today it is the market leading interactive cable and on-line program guide to over 40 million homes.